Fairfax Media forms exclusive data partnership with ProductReview.com.au

Fairfax Media has formed an exclusive commercial data partnership with ProductReview.com.au to create valuable consumer segments for advertisers by leveraging the site’s extensive purchase intent data.

By combining its own rich audience data with new valuable consumer segments, Fairfax will deliver even more effective marketing campaigns to advertisers as well as targeted digital advertising for brands right across Fairfax’s extensive digital network.

Fairfax Media’s Australian Publishing Media Commercial and Marketing Services Director, Tom Armstrong, said: “This partnership is the latest example of Fairfax Media’s investment in securing valuable, insightful and high-quality data to deliver targeted advertising and deep audience insights to clients and advertisers.

“The synergy between Fairfax Media and ProductReview.com.au delivers quality data that will enable us to target in-market shoppers for specifics items or categories, as well as people who have searched for a brand or a competitor’s brand.”

Fairfax Media will have access to ProductReview.com.au’s vast consumer data across industries including retail, automotive, personal finance, utilities, telecommunication and travel.

ProductReview.com.au Director, Michael Doubinski, said: “We selected Fairfax Media as our exclusive commercial data partner because of the parallels between our audience and Fairfax’s ability to put high quality brands, relevant to their real-time consumer needs, in front of our users.”

Fairfax Media’s digital network reaches 6.4 million Australians each month*.

This partnership follows a successful 12-month pilot between Fairfax Media and ProductReview.com.au.

*Nielsen Online Ratings November 2015 people 14+ only.

Source: Fairfax Media