Hootsuite announces Letrecia Tippett as Head of Country in Australia and New Zealand

Hootsuite have announced Letrecia Tippett will join the company as the head of country in Australia and New Zealand.

Her role will focus on growing the social media management platform’s presence in the region.

Tippett joins Hootsuite from WooBoard Technologies, a SaaS company focused on employee wellness, engagement, and recognition.

She brings 20 years of experience in international sales, leadership and business expertise from high growth and change focused organisations, including Sales Solutions Australia as Director, and at LinkedIn in New Zealand.

“I am thrilled to be part of the Hootsuite team, a company that is on a strong growth trajectory and is focused on helping customers achieve their social media objectives,” Tippett said.

“The way we work and live is constantly evolving and as the world continues to shift and embrace digital technology and the opportunity that social brings, I not only appreciate the role that Hootsuite has in shaping that narrative but also the opportunity to be part of the journey,” she added.

Tippett will be working closely with the Hootsuite Leadership Team to drive the company’s go-to-market strategy and growth in the ANZ market, serve as a voice for Hootsuite’s employees in Australia, and build a world class buying experience for commercial, mid-market and enterprise customers.

Melissa Murrary, chief revenue office of Hootsuite said: “Letrecia is a strategic and thoughtful leader who is focused on creating value for every customer—a perfect fit with our guiding principles.” 

“She equips her teams with what they need to provide the best customer experience and is a very welcome addition to our ANZ team,” she added.