Independent agency Forward announces four new major clients

Independent creative PR agency Forward has announced four new clients have joined its roster as it continues its growth trajectory and focus on working with purposeful brands.

The appointments include:

• Magnum Ice Cream: following the successful launch of the Magnum 'Destinations' range, Forward is working with the brand to define and activate its purpose in Australia.

• Dove: Forward will relaunch the brand's purpose in Australia through an integrated influencer, earned and social campaign.

• Oliver's Real Food: Forward will relaunch Australia's leading healthier fast food restaurant brand to reach active families looking for more nutritious and wholesome dining options on the go.

• Snack Brands Australia: Forward has been appointed by the makers of CC’s Cheezels and Kettle Chips to launch an exciting new product in 2022 with a campaign to create social and earned media buzz and sales.

Since launching its Communications with Purpose offering in July 2021, Forward has built its purpose-driven client portfolio and plans to continue to grow in this space.

Founder & managing director, Fergus Kibble, said "Brand purpose and sustainability are a significant focus as companies look to build consumer trust and drive preference in this decade of change. Our growing roster of sustainable and purposeful brands are leading the way with practical and meaningful initiatives to build reputation and create impact in their categories,"

"We are delighted to welcome these clients that share our values and seek to create positive and meaningful change."

As part of its 2022 growth plan, Forward is recruiting for several roles, including senior account executives, account managers and an account director, recruiting full-timers and those looking for more flexible or freelance work opportunities. For more information, visit their website.

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Top Image: Forward's recent Magnum "Destinations" x Grant Collins (Gin Lane) collaboration