Jayne Ferguson joins Karen McCartney at creative content agency Edit’d

Former Bauer Media GM for lifestyle Jayne Ferguson has joined premium content agency Edit’d as partner.

She joins founding partner and ex-News Limited editorial director (lifestyle) Karen McCartney at the creative content agency. Founded in early 2016, the agency works with premium brands providing brand development, original content and design across all communication platforms.

“I’m delighted that Jayne is joining the business,” said McCartney. “She brings a wealth of strategic and commercial experience having positioned, and managed, some of Australia’s biggest brands. She’s highly experienced in the digital and print space and in implementing strategies for business growth. Together we offer a really strong balance of the creative and the commercial.”

Ferguson said: “I’m excited to work with Karen at Edit’d. She has established a strong reputation working with brands in the space of interiors, architecture, design and homewares. With her editorial background, authorship of books and recent digital experience, we are well placed to help brands target their audiences with inspiring, world-class content.”