MediaSmiths adds to team of senior planners with former Mediacom executive

Independent media agency MediaSmiths today announced the appointment of another senior account planner to its team as the independent agency continues to grow.

Jack Geraghty (pictured) joins MediaSmiths from Mediacom in Brisbane where he was media executive. Geraghty also has digital experience, working as a social media and content coordinator for Space Digital and a content developer for the Australian Institute of Food Safety. He is also an AWARD School graduate.

In his new role based in Sydney, Geraghty will manage end-to-end planning, buying and execution of a number of the agency’s key clients.

His appointment follows the recent announcements that former Nova executive Natalie Murray and former Carat executive Corey Eyre have joined the team at MediaSmiths as senior account planners.

See also: MediaSmith executive appointments

“As an independent agency it’s great to be able to attract the calibre of talent that we have to date and to demonstrate that we offer a viable alternative to multinationals for both talent and clients. We are on a growth trajectory and are looking forward to a bigger 2021. Jack’s energy and expertise across full 360 channel planning will encompass his day to day role for the  business to help deliver effective campaign results for clients,” said MediaSmiths managing director, Angie Smith.

Commenting on his appointment, Geraghty said: “I am excited to join the MediaSmiths team bringing a collaborative and creative approach to campaign planning and working with inspiring leaders across a broad range of interesting clients.”

See also: How one Sydney indie media agency is riding out Covid-19 impact