Medium Rare wins Chartered Accountants Australia and New Zealand tender

Chartered Accountants Australia and New Zealand (CA ANZ) has appointed Medium Rare Content Agency to supply publishing and sales services for Acuity, its online and print magazine.

Medium Rare will produce its first issue of the revamped bimonthly Acuity print magazine in December 2018. The magazine is distributed to nearly 100,000 CA ANZ members worldwide.

In addition, Medium Rare will provide content strategy, editorial and production services for the Acuity website, fortnightly EDMs and social media channels, including blogs, videos and podcasts.

Medium Rare has appointed respected business and finance journalist Sally Rose as editor of Acuity. Rose previously worked as blogger-in-chief at Global Access Partners, as a senior journalist at CFO Magazine and at The Australian Financial Review. Most recently she was the editor of Investment Magazine.

Medium Rare managing director Gerry Reynolds said: “Acuity’s content platforms combine to communicate directly with high-earning individuals who manage the major purchasing decisions in business across Australia, New Zealand and overseas.

“We are excited to offer members informative and engaging content while providing advertisers with greater opportunities to reach a highly desirable audience across platforms.

“Our aim is to take Acuity content to the next level in order to help members remain relevant and have successful careers in an age of increasing automation and digital disruption.”