New Zealand ad media spend stagnant on NZ$2.5b, TV posts small increase
Think TV NZ has reported while the New Zealand advertising market has declined marginally, television revenue is up $11m.
The New Zealand Advertising Standards Authority (ASA) this week reported that advertising revenue across all main media was NZ$2.561 billion for the 12 months ended December 31, 2017. The 2016 total was $2.572 billion dollars.
The turnover includes data from television, newspapers, interactive media, radio, magazines, outdoor, addressed mail, unaddressed mail, and cinema.
Think TV NZ has reported while the New Zealand advertising market has declined marginally, television revenue is up $11 million (+1.9%) from 2016 with linear television advertising driving two-thirds of that growth and Broadcaster Video On Demand advertising up 19% on last year. Television has the second-highest spend of all media, beating radio, magazines and newspapers in advertising revenue.
These results follow international trends which have seen a global resurgence in broadcast TV advertising and continued growth of spend on BVOD ad platforms.
