SCA announces three senior appointments as part of its digital audio strategy

SCA has announced three senior appointments in its strategy and insights division, which reflect the company’s digital audio strategy focus and the increasing importance of data and insights.

As part of this new structure, the following appointments have been made:

John Musgrove (pictured) moves to the newly created role of head of research and measurement. He is currently head of research & insights for SCA iQ.

In this new role, Musgrove will provide a strategic and advisory position to SCA’s senior executive team. Primarily, he will be responsible for the management of SCA’s research communities and tools and resources to enable the creation of insights across the business. He will also lead the development of measurement capability at SCA.

Abi Wallis moves to the newly created position of head of sales insights and campaign strategy.  She is currently national head of strategy & insights for SCA iQ. In the new role, Wallis will oversee all centralised Sales Insights teams at SCA, including campaign strategy, client insights and effectiveness, and commercial insights.

Jasmine Beech moves to the newly created position of client insights and effectiveness director and is currently head of sales research and insights for SCA iQ. She will continue to oversee advertiser insights leads for each state as well as being SCA’s campaign effectiveness expert.

“The centralised hub for research, insights and strategy will be SCA’s ‘centre of excellence’ for strategy and insights. These changes will ensure the effective and efficient delivery of meaningful strategic insights across all areas of the business and ensures we are equipped to fulfill our digital audio first strategy,” SCA head of corporate strategy, David Prime, said. 

SCA has also begun recruiting for several newly created positions in the strategy and insights division.

Reporting directly to David Prime, the new SCA appointments are effective immediately.

This announcement follows the recently implemented new sales leadership structure for digital audio, following the launch of LiSTNR and the opportunities it provides advertisers.