Shopper announces commitment to sustainability and carbon neutrality
• The out-of-home media owner is offering carbon neutral advertising to its clients and partners
Shopper has announced its commitment to sustainability by becoming a carbon-neutral business certified by the Federal Government’s Climate Active Carbon Neutral Program.
The retail out-of-home media company is offering carbon neutral advertising to its clients and partners.
Ed Couche, Shopper's chief executive officer, said: "Some of the nation’s best-known organisations are taking action to ensure Australia meets its carbon reduction commitment and Shopper intends to deliver a genuine and demonstrable contribution to the environment. We will take steps to reduce our emissions and create a positive impact through the purchase of carbon offsets.
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"By being part of the collective solution to climate change we are delivering on our promise to the local communities that are core to our business and that of our shopping centre partners," he added.
Shopper is currently undertaking an audit with the help of Ndevr Environmental to calculate the baseline annual greenhouse gas emissions (GHG) created by the business across its nationwide network of 100% digital out-of-home advertising screens.
The next step will be an external verification of the GHG by a third-party auditor to affirm Shopper’s carbon neutral offset units and application for the Climate Active Trademark and Certification via the government approval process.
Research released by Deloitte reveals that consumers expect businesses to step up to address the issues of climate change and the environment. Many consumers are changing their purchasing patterns and encouraging others to do the same. Leading brands are now responding, and the out-of-home media company is taking that step along with many of its business partners.
Couche said: "Shopper is working toward the vision of being a carbon-neutral organisation. We partner with companies that share our commitment, such as Frasers Property, which offers world-class sustainability metrics on its buildings to deliver net positive impact to the environment; Lendlease, which holds an A+ rating and was recognised as a 2020 global leader in climate change reporting; and Mirvac, which ensures that their high-definition advertising panels across its network are powered by 100% renewal energy."
"Shopper is dedicated to giving back to customers and communities. We are a major charity partner of Clean Up Australia, National Reconciliation Action Week, Glaucoma Australia and Gift of Bread and we are proud of having provided more than $8 million in value to not-for-profits last year.
"Becoming a carbon neutral organisation is an extension of our efforts to be socially responsible and deliver value for our partners, clients, and customers," Couche added.
