Shopper Media Group names Diane Litchfield Data & Insights Manager

The tool collates data from multiple providers with real-time shopper analytics to provide a high level of personalisation for their clients.

Anna Lenart, Marketing and insights director for Shopper Media Group said: “At Shopper Media we are focused on showcasing the efficacy of retail DOOH to our clients, and Diane will be working closely with Roy Morgan and Nielsen Homescan, which has recently joined our data ecosystem, to develop innovative, data-first consumer insights and marketing solutions to our clients around the country.”

Litchfield joins Shopper Media Group from News Corp where she spent close to 10 years working in insights across major media agency accounts. She will join the marketing and insights team headed by Anna Lenart, which is currently sharing its evolution of the modern grocery shopper 2019 research with the market.

On the apointment, Litchfield said: “I’m excited to be joining a company that is so fast-growing and committed to investing in the most advanced technology in the market to provide effective solutions for its client."

Shopper Media Group, CEO Ben Walker said: “We believe in empowering our clients with a better understanding of their customers so they can execute the most effective and efficient campaigns. Diane is joining a team that provides pivotal and critical support to our clients with data-driven research that enables them to create more targeted campaigns and more meaningful, personalised and steamlined buys.”