Shopper Media names Sophie Hodgson NSW Agency Sales Director

Shopper Media today announces the appointment of Sophie Hodgson to the newly created role of NSW Agency Sales Director.

Prior to the promotion, Hodgson was a NSW Group Sales Manager. Moving forward, she will lead the NSW agency team for all major agencies and partnerships. Reporting to Jamie Hollebone, Shopper Media’s Head of Revenue, Hodgson will focus on driving value across the agency network.

“Sophie’s role will focus on delivering excellence through market-leading OOH media campaigns, showcasing some of Australia’s most prominent brands and working closely with our agency partners to deliver precision targeting and genuine value through the media-buying process,” says Hollebone. 

“As vanguards of expanding the retail OOH category, Shopper Media has created the role to provide leadership for our ongoing growth and expansion.”

Shopper Media achieved 8.4% growth in the latest release of the Standard Media Index figures for 2020, bucking the trend for the wider out-of-home category. The agency was also was the fourth-fastest-growing media group year-on-year, behind Snapchat, Spotify, and LinkedIn, and secured top spot as the highest-growth offline media company in real dollar terms for the second year running.

Hodgson says she is incredibly excited to step into the position. “Shopper Media is leading the resurgence in out-of-home and we are the best positioned media channel to deliver proximity, and contextually relevant campaigns, helping to better connect brands with Australian shoppers, at scale” she adds. 

Shopper Media currently boasts a portfolio of circa 400 shopping centres, providing essential retail services for local communities across the country.

Since launching in 2015, the agency has focused on expanding its reach in grocery-centric hubs.

The organisation reaches more than 5.6 million Australians per fortnight via its network of high-tech SmartLite digital panels, reaching over 5.2m grocery buyers, 3.3m parents, 1.9m millennials and 2.1m Australian shoppers over 50.