Snap Australia announces new appointments to support market growth

Snap Australia has announced the expansion of its team with new appointments to effectively support the growing Australian Snapchatter community.

This comes after the company posted its first-ever quarterly net profit in Q4 2021 and follows on from the 10 new functions introduced and recruited locally spanning policy, events, and finance.

Recent new appointments in Australia include Alycia Emmerson, global brand experience manager who will help build unique brand experiences across the region

Ivan Lozano Mendez, ad research and insights lead will be working with Snap advertisers to demonstrate and prove business results at scale, while Robyn Merritt, consumer insights marketing lead, will partner on bespoke research around Snapchat generation.

Alice Tynan, product marketing manager will be seen driving product excellence, and Michelle Tan will be an integral part of the Marketing Science team. Elouise Keddie and Andie Ross will be further strengthening the Snap sales team to meet the growing demand.

Earlier this year, Snap announced the appointment of Gareth Leeding as its APAC creative director and Haran Ramachandran as its ANZ Creative Lead, as well as Henry Turnbull, Head of APAC public policy, and Clare Nash, business marketing manager.

Snap is set to continue investing in recruiting and retaining top talent, with more roles being announced in the coming weeks.

Snap's general manager, APAC Kathryn Carter said: "The opportunities for Snap across the APAC region are tremendous. We continue to grow the team at a phenomenal rate, further increasing our capacity to deliver to brands, advertisers and partners. We’re excited to continue building the momentum in each of our APAC markets with such a talented group of individuals."

Snap is actively recruiting for over an additional 25 roles in APAC across sales, creative, engineering, data & analytics, people and content.

See also: Snap Inc. GM Kathryn Carter discusses Gary Vee and AR technology

Carter spoke to Mediaweek last month and shared that in the year ahead, Snap is focused on driving the ambition they have for their community and creating the fastest way for them to “interact with their close friends in a safe, private and positive way.”

The general manager also noted that Snap Inc. is in an exciting development phase from an Australian perspective.

“The momentum we have behind our business, both from a commercial and a community point of view, is astounding. There are more people engaging with Snap today than there ever have been,” she shared.