The Healthy Mummy founder Rhian Allen announces new marketplace for mums

Australia’s largest e-commerce site for mothers, The Healthy Mummy, is opening a high-tech Marketplace for businesses to sell to its engaged audience of 1.5 million mums.

Earlier this year the business was sold to ASX-listed Halo Food Co in a $17m deal.

An all-new Marketplace is open for registration for product and service businesses looking for innovative shopping, data insight and selling solutions in a highly engaged online environment.

The Healthy Mummy has 800,000 unique visitors a month and a combined social follower count of 1,500,000.

More than 10,000 mums place orders on the website each week, prompting the addition of the new high-tech Marketplace feature, which will:

• Offer other businesses a new e-tail opportunity to sell their own goods and services in the engaged online shopping environment - a new kind of online mall.

• Give businesses access to 1.5 million mothers who regularly shop online and are ready and willing to add to cart and check out under The Healthy Mummy banner.

• Access additional real-world marketing opportunities throughout social, community and word-of-mouth channels grown by the brand.

• Use a simple API and user interface to gather sales data and valuable insights.

• Access premium consumer industry research.

The Marketplace will be open to a range of different categories, including health, wellness, cooking and appliances, kids, baby, pregnancy, fitness, food, men and clothing.

"The Healthy Mummy is always inventing new and better ways to bring services, products and subscriber experiences to our audience, and now we're opening it up to other businesses to participate,” said The Healthy Mummy founder Rhian Allen.

Additional marketing and promotional support for Marketplace vendors will include opportunities like social activation, focus groups, EDM inclusion, reviews, product sampling, The Healthy Mummy magazine opportunities distributed in Coles and Woolworths and more.

The Healthy Mummy has recently been acquired by Halo Food Co and has plans to grow their owned range of products – already distributed in Priceline – as well as invest in growing the platform to service busy mums all over Australia and beyond.