Carrie Bickmore and Fifi Box roasted over Kmart collaboration

Carrie Bickmore and Fifi Box have landed in hot water with Australian shoppers, with their latest Kmart ad campaign getting a less-than-glowing reception.

The radio duo teamed up with the budget retailer for a paid partnership, showing off a shopping spree inside a Kmart store. But rather than sparking excitement, the ad has left viewers unconvinced - many accusing the pair of being "rookies" who rarely, if ever, shop there.

Carrie Bickmore and Fifi Box 'shopping' in Kmart.

Shared across the Carrie & Tommy Show and Fifi, Fev & Nick Show Instagram pages, the video sees the besties on the hunt for affordable home decor. But eagle-eyed fans were quick to call out a glaring detail - one that, for many, proves they’re not exactly regulars at the retail giant.

"Tell me you don’t shop at Kmart without telling me - came out with a cushion and a vase. LOL take me and I will show you how to shop at Kmart. Tip one get a trolley," wrote one Instagram user.

While another also took aim at the absence of a trolley: "Pft, rookies. Where’s the dual shopping trolleys?"

Carrie Bickmore and Fifi Box 'shopping' in Kmart.

Seasoned shoppers also noticed the lack of products the pair eventually decided to buy: two small vases, a green resin jug and a cushion.

"No one ever walks out with just one thing," one commenter wrote.

Their total outlay? Bickmore walked away with $23 worth of products; Fifi only bought a $14 jug.

The overall purchase prompting this comment: "This is hilarious. These two do not shop at Kmart," agreed someone else.

With another user agreeing, writing: "As if these 2 shop at Kmart."

Pictured: Carrie Bickmore and Fifi Box

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