Latest stories
The Untapped Advantage: The Trade Desk's Stephanie Famolaro on audio's role in memory, trust and ROI
'Audio thrives on immersion and intimacy. Whether it’s an energising podcast or a gripping audiobook, the medium resonates with listeners on an emotional level.'
by Alisha Buaya – Sep 8, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Mediaweek Admin – Aug 21, 2025
AdUnion backs Tubi’s streaming ad growth with AdMatch results
Independent agency AdUnion has spotlighted Tubi’s ROI potential for advertisers, revealing strong results via its proprietary AdMatch technology.
by Mediaweek Admin – Aug 7, 2025
PubMatic names Takeo Hori to lead advertiser solutions
Ken Aihara: 'His depth of experience and proven leadership will be crucial as we continue to expand and drive our presence and innovation in the Japanese market.'
by Alisha Buaya – Aug 5, 2025
Amazon calls it quits on Google Shopping? Or are they just on a break?
Amazon seems to have pulled out of bidding on Google Shopping ad placement. Is it just a pause, or a sign of a strategy shift?
by Talon Admin – Jul 30, 2025
Colgate-Palmolive sees massive drop in ad violations with DoubleVerify
Maria Casas: 'With the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous improvement.'
by Alisha Buaya – Jul 28, 2025
Publicis Groupe boss downplays Meta's AI ad tools after strong H1 performance
Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a reality.'
by Alisha Buaya – Jul 18, 2025
LG Ad Solutions launches in accelerating Australian CTV market, names Commercial Director
LG Ad Solutions has officially launched in Australia, with Alex Blundell Jones appointed as Commercial Director to lead its Sydney-based team.
by Tom Gosby – Jul 15, 2025
The future of adtech in APAC: Privacy-first strategies, omnichannel growth, and the decline of identifiers
Rishi Bedi: 'You have one-tenth of a second to capture a consumer’s attention before they scroll past.'
by Emma Shepherd – Mar 7, 2025
