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Celebrity Apprentice Australia returns Sunday May 23rd on Nine

• One Celebrity will earn more money for their chosen charity than any other in the history of the show

By Mediaweek AdminPublished May 10, 2021
2 min read
celebrity apprentice

Celebrity Apprentice Australia will make its way onto screens Sunday, May 23rd at 7.00pm on Channel Nine and 9Now.

Viewers will be invited into the boardroom of CEO Lord Alan Sugar, the respected - and feared - British billionaire and business magnate synonymous with the show after starring in all 15 seasons of The Apprentice UK.

Lord Sugar has made his presence felt down under, guided by his two business advisors - Boost Juice pioneer and investor Janine Allis, and fashion designer and entrepreneur Lorna Jane Clarkson.

They will oversee 14 Celebrities as they compete to become the next Celebrity Apprentice. They will use every trick in the book as they each fight to raise money for a charity close to their heart, with the winner of the series earning a further $100,000 in prize money.

This season will be packed with boardroom showdowns, clashes of egos, plenty of twists, Celebrity guest cameos, and tasks for the Celebrities to conquer.

One Celebrity will also make history – earning more money for their chosen charity than any other in the history of the show.

14 Celebrities will compete, with the initial 12 including:

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• ARIA Award-winning pop duo, The VeronicasLisa and Jess Origliasso
• English comedian and actor, Ross Noble
• Judge on The Block, interior designer and writer, Shaynna Blaze
• Winner of Australian Survivor: All-Stars and international model, David Genat
• Star of Married at First Sight and social media influencer, Martha Kalifatidis
• Writer, comedian, and star of Here Come the Habibs, Rob Shehadie
• Fashion designer and artist, Camilla Franks
• ARIA Award-winning artist, Anthony Callea
• Professional surfer and Instagram star, Alex Hayes
• Celebrity personal trainer, author and TV personality, Michelle Bridges
• One half of Nova FM’s Fitzy & Wippa radio show, Michael ‘Wippa’ Wipfli
• The most successful woman in Australian Ninja Warrior history and Olympic gymnast, Olivia Vivian

And two surprise Celebrity recruits:

• Three-time AFL champion with Hawthorn, Josh Gibson
• Former Miss Universe Australia and 9News Perth weather presenter, Scherri-Lee Biggs

Celebrity Apprentice Australia begins Sunday, May 23rd on Channel Nine and 9Now.

Celebrity Apprentice Australia is produced by Warner Bros. International Television Production Australia for the 9Network, based on the format created by Mark Burnett and distributed by MGM.

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Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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