Channel Factory announces key appointments to its Australian team

Channel Factory has announced two key appointments in Sydney and Melbourne, bolstering its Australian team.

Fransisco Frances, joins the YouTube advertising company as head of client services ANZ, with more than 10 years of experience in programmatic.

Frances, who is based in Sydney, brings more than 10 years of experience to the role. He began his career overseas with Grapeshot EMEA as client services manager before moving into a global role with the agency.

The newly-appointed head of client services ANZ  also spent four years with Oracle JAPAC, beginning as a senior consultant before being promoted to agency lead, and was named Oracle Salesperson of the Year for JAPAC in 2021.

Lia Cain, commercial director, Channel Factory, said: "Frances is an expert on contextual and brand suitability specifically and has successfully guided many brands through their brand suitability strategies across display."

Frances said of his new role: "It’s great to be joining Channel Factory at a time when brand reputation is now more important than ever before."

Meanwhile James Rose, who is based in Melbourne, has been appointed as sales solution director.

Rose was previously the senior sales manager with miQ Digital, growing its independent portfolio in Victoria starting with nothing to now managing more than 50 advertisers each quarter.

Prior to miQ, the new sales solution director was senior sales manager with Amobee. Rose consistently exceeded business targets and was identified by global management as the product lead as part of the transition to programmatic self-serve sales.

Cain said of the appointment: "Rose’ expertise and experience in the sales arena will play a crucial role in the continued growth of Channel Factory."

Rose said of his new role: “I couldn’t be more excited to join Channel Factory and to be working for a global technology and data platform that allows agencies and brands to turn YouTube’s 5 billion plus videos into effective, brand-suitable and safe advertising opportunities."

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Top image: Fransisco Frances