Chery gets into gear with Dentsu Creative ahead of major launches

Chery has appointed Dentsu Creative as creative agency as it aims to accelerate its growth across the region.

The car brand is accelerating its expansion across Australia with a powerful new lineup – including cutting-edge new energy vehicles – and a rapidly growing dealership network.

With major launches on the horizon, the brand is shifting into high gear to capture the hearts of Aussie drivers.

In line with growth plans, Dentsu Creative will craft bold, high-impact campaigns that resonate with both car enthusiasts and everyday drivers alike.

"We’re excited to welcome dentsu as our new creative agency partner," Lucas Harris, Chery Australia Chief Operating Officer, said.

"Their strategic expertise and creative energy align perfectly with our vision as we continue to grow our brand and connect with audiences in more impactful ways. We look forward to working together to elevate our presence across all channels.”

A Dentsu Creative spokesperson added: "With our deep expertise in the automotive space – both locally and globally – we're thrilled to partner with Chery as it rolls out an exciting new generation of vehicles.”

Dentsu Creative works with clients including American Express, NBN, RMIT University, Activision, ADOBE and nib.

Earlier this month, Dentsu Creative client THE ICONIC invited customers to star as models in their latest iteration of their ‘Got You Looking’ brand campaign, via Dentsu Creative and Love Media.

Customers were invited to choose a curated outfit from THE ICONIC’s latest collection, before fitting into a content box that mimicked the size of a banner ad to be photographed for their close-up campaign shot.

The customers’ model moments were captured and livestreamed in shoppable banners across News Corp publications including VOGUE and news.com.au and later featured in an outdoor site in Sydney’s Martin Place via oOh Media.

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