Chux and Spotify curate the summer cleaning playlist via Connecting Plots

Chux has teamed up with Spotify to put feel-good vibes into its new range of products to make cleaning quicker and enjoyable with Connecting Plots.

The brand leverages results from 2019 Jelmar survey that found that listening to music is not only pleasurable but also makes everyday tasks, like cleaning, more enjoyable.

A search of "Cleaning Playlists" on the music streamer results in hundreds or thousands of playlists dedicated to music to clean to, these playlists see a notable surge in streaming, especially during spring and summer periods.

The brand and #cleantok Influencer Brit Cunningham have curated the summer cleaning playlist - ‘Clean Like No One Is Watching’ on Spotify, supported by advertising, contextual media placements and influencer content to road test it and encourage communities to contribute to the playlist.

“Chux products have always been thoughtfully designed to get the job done,” says Clorox marketing director, Lee Everson.

"Adding some music to set the mood, we are hoping to inject a little joy and positivity to keep people upbeat and motivated. The new year is the right time to do this as it’s where routines are set for the year ahead."

Dave Jansen, Connecting Plots co-founder, said: "We’re not saying cleaning is fun. That would be a lie. But that doesn’t mean we can’t associate cleaning with a bit of playfulness and fun. Music is the universal shortcut to just that."

The Spotify branded playlist launched on 20 January 2025 and the campaign will run across Spotify ads, Meta, Digital OOH and influencers throughout the summer period.

Credits

Client: Clorox Marketing Director ANZ: Lee Everson Marketing Manager: Lauren Way Brand Manager: Katrina Villamor Creative Agency: Connecting Plots Chief Creative Officer: David Janson Strategy Partner: Craig Page Senior Art Director: Alexa Burchell Senior Copywriter: Phil Barnes Senior Account Director: Alana Spinelli Design Director: Blair Palmer Creative Operations Director: Mary Morrell Social & Influencer Agency: a.glo Managing Partner: Kent Pearson

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