Common Ventures airs out every beachgoer's dirty secrets with the launch of Salty Towels

Independent creative consultancy Common Ventures has launched a limited-edition towel collection that discloses the more uncouth inner thoughts of beachgoers.

The 'Salty Towels' collection gives a voice to the unspoken truths of the shoreline. Whether you’re alerting personal space invaders they need to kindly ‘rack off’, letting others know about your shameless ocean pee or deterring people from taking your valuables - Salty Towels has you covered.

Common Ventures partnered with Jacky Winter and artist Georgia Perry to bring the typographic towels to life. The towels feature callouts such as 'You’re too close, rack off', 'Please don’t steal my shit' and 'Currently peeing in the ocean.'

Jane Burhop, creative director at Common Ventures, said: "When it’s 1000 degrees, summer in Australia means you have to be submerged up to your neck in a body of water to enjoy yourself.

"To kick-start 2025, we wanted to create something that celebrates the quirks of your typical day by the water, while airing out people's questionable beach antics or micro-aggressions."

"Beach culture is ripe for a little tongue-in-cheek commentary, and ‘Salty Towels’ does just that, with a touch of sass and charm."

The collection launches just in time for the scorching weather so we can keep trying to pretend the summer break isn’t over. Here’s to the sandy bums, burnt tums, and unfiltered fun this summer season.

‘Salty Towels’ have been created for Common Ventures’ client network, with a limited surplus set aside for those wishing to join in the summer sassy frivolity.

This launch comes after Common Ventures was appointed by the Australian Communications & Media Authority (ACMA) to manage the strategy and a launch campaign for new government service, BetStop, following a competitive pitch process last year.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.