Webjet Group taps Taras Lee to drive growth across rental brands in New Zealand

Webjet Group has appointed Taras Lee as General Manager for its New Zealand operations.

He will lead strategy and operations for the Group’s Cars and Motorhomes rental brands.

Lee will oversee commercial growth, customer experience, and expanding the brands’ presence across key markets, in response to increased demand for self-drive holidays and digital travel services.

He brings more than ten years of experience to the role in international e-commerce and digital business development, with a background in vendor management and building cross-border teams.

Before joining Webjet Group, Lee was Director – Non-Food at zooplus SE, an online pet retailer in Europe, where he led the development of brands and product portfolios across multiple markets.

He previously played a key role in Domino’s Pizza’s expansion into Germany after working with the brand in the U.S.

Now based in Auckland, Lee will apply his international experience to support the next phase of Webjet Group’s growth in New Zealand.

“There’s huge potential in the motorhome and car rental market here in New Zealand and worldwide,” said Lee of his new role.

“Success will come from building stronger brand connections and delivering seamless digital journeys. Webjet Group New Zealand’s clear vision and solid foundation set us apart, and I’m excited to collaborate with the team to drive innovation and fuel our next chapter of growth.”

Katrina Barry, CEO and Managing Director of Webjet Group, said: “After an extensive global search, we are thrilled to welcome Taras in this role. He brings a wealth of international e-commerce experience, sharp commercial instincts, and a deep understanding of digital customer behaviour.

“This makes him ideally placed to help scale our Cars and Motorhomes rental brands, sharpen our competitive edge, and explore new applications of AI across the business to drive growth across markets and customer segments.”

Top image: Taras Lee

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