Connecting Plots appointed as creative agency for FoodCo

Connecting Plots has been appointed as the creative agency of record for food and coffee franchise retailer, FoodCo.

The company, which owns global bakery and café brands Muffin Break and Jamaica Blue, appointed the independent creative agency in June 2023 following a competitive pitch.

As part of the remit, Connecting Plots will build better synergies between brand and retail advertising across campaign and always-on comms for both Muffin Break and Jamaica Blue brands.

Fatima Syed, FoodCo general manager of customer and marketing, said: "We were extremely impressed with how Connecting Plots’ thinking stretched across brand and retail in paid, owned and earned. They demonstrated they get our business and will make every brand impression in every channel more consistent and impactful."

Tom Phillips, Connecting Plots co-founder and CEO, said: "FoodCo is an impressive business amassing a strong franchise model across multiple brands. Fatima has assembled a strong marketing and digital team with a clear plan for how they intend to grow their business, so it’s exciting to be able to partner with her and media agency This Is Flow in the year ahead.”

Connecting Plots are currently working on new creative platforms for both the Muffin Break and Jamaica Blue which will be rolling out in market over the coming months.

This win comes after the independent agency was appointed as the creative agency of record for industry body Australian Eggs following a competitive pitch process, earlier this month.

Connected Plots was tasked with elevating the versatility of eggs in order to raise awareness for Aussie’s to increase their regular egg consumption.

While the agency was appointed in late May, the coming months will see a new brand platform and integrated campaign start to roll out.

Read more: Connecting Plots lands on the sunny side up with Australian Eggs pitch win