Connecting Plots launches digital and media arm; appoints Inez Zimakowski to lead

Connecting Plots has launched its digital and media offering to be led Inez Zimakowski in the role of Head of Digital & Media.

She brings more than a decade of experience to the role spanning in-house and agency roles across the fashion, automotive, and retail sectors, including Hyundai, Oroton and Edge.

Her remit will include building a holistic performance and media offering for the agency, encompassing full digital and media audits, analytics and reporting, campaign and always-on media implementation, CRM strategy and deployment, website UX and customer experience.

“What excites me most is how these guys are putting media, data, and creativity together seamlessly and driving results,” Zimakowski said.

“Joining a creative-first agency like Connecting Plots gives us the opportunity to shape high-performing media from the start, not just at the end. It means better outcomes, smarter efficiencies, and greater agility for our clients.”

Zimakowski’s appointment follows the independent creative comms agency’s recent expansion into PR and earned media with the appointment of Katie Eastment as Head of PR in April and complements the growth of the specialist social and influencer offering a.glo, headed up by Kent Pearson.

Phillips: 'For the right types of clients, the full service offering we’re building will be the perfect fit.' Left to right: Tom Phillips, Sophia Kang, Inez Zimakowski, Dave Jansen

Connecting Plots’ integrated offering now delivers a seamless blend of creative, strategy, social, earned, production and media solutions all under one roof.

“Our mission is to grow our clients’ businesses through truly connected brand experiences. Owned and paid channels are a critical piece of that puzzle,” Tom Phillips, CEO & Co-Founder of Connecting Plots said.

“With Inez leading our digital and media capability, we’re now able to better shape end-to-end solutions that deliver business impact to our clients."

“For the right types of clients, the full service offering we’re building will be the perfect fit,” Phillips said.

“We’re proving that by smashing down the silos between strategy, creative and media who can build and then live optimise campaigns and creative to nail the objectives in a much more cost efficient way.”

“On the flip side, we’re doubling down on our collaborative partnerships with other media agencies - keeping media thinking as core to our approach, same as we’ve always done,” he added.

Top image: Inez Zimakowski

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