CRA campaign encourages people to gift DAB+ radios this Christmas

CRA has launched a major campaign letting gift buyers know that DAB+ radios make great Christmas gifts, and offering 30% off most DAB+ radios at JB Hi-Fi.

The pre-Christmas media campaign for gift givers runs until December 24, with JB Hi-Fi extending the 30% offer through to December 31.

Commercials will air across Broadcast Video On Demand (BVOD) stations and YouTube. A social media version will also run on Facebook, along with online banners.

To access the commercials, viewers can go to the DAB+ campaign here.

The campaign celebrates the growth of DAB+ stations and listening across Australia’s metro markets, with DAB+ radios at home, at work and in car, now accounting for over 20% of all radio listening.

The last GfK survey revealed a record 12.14m listeners tune into commercial radio each week, and commercial DAB+ stations again performed strongly with almost 2.8 million weekly listeners, up 28% compared to a year ago.

In addition, commercial breakfast DAB+ radio audiences have more than doubled over the last year.

CRA chief executive officer Ford Ennals said, “The Australian commercial radio industry is proud to work together to promote DAB+ and educate listeners about the benefits of digital radio.”

DAB+ is the most widely adopted digital radio standard worldwide, on-air in more than 40 countries, and offers more than 20 extra radio stations for Australian listeners.

“4.2m listeners tune into commercial radio through their DAB+ device each week. This is up by nearly 250,000 listeners vs the previous year,” Ennals added.

“We expect to see Christmas stockings this year filled with DAB+ radios, so gift receivers can enjoy 20 extra radio stations to love listening to over the holiday period.”

For more information on the campaign, listeners can go to Digitalradioplus.com.au.

See Also: Ciaran Davis elected CRA chair after Grant Blackley steps down