Gillette Australia launches ‘Power On, Irritation Gone’

Gillette Australia has teamed up with comedy creator Lachy McIntyre to spotlight the benefits of the Gillette Fusion5 Power Razor.

“Lachy brings an authentic, relatable voice that resonates strongly with Australian audiences,” said Gillette Australia senior brand manager Michelle Liew.

“His ability to connect everyday moments with humour made him an ideal partner for the Gillette Fusion5 Power campaign, helping us communicate the product benefit in a way that feels both credible and culturally relevant.”

‘Power On, Irritation Gone’ was developed and executed by Mumbai-based agency Imagos Media Communication.

The 360-degree initiative spans digital, social and in-store channels.

“Shave irritation is something a lot of men, including myself, have experienced, so it was a natural fit to partner with Gillette to bring that everyday experience to life in an authentic and entertaining way.” added McIntyre.

Credits

Client: Gillette
Agency: Imagos Media Communication
Writers: Ashish Biswas, Sreya Rath
Producers: Sudeep Lodh, Kishor Dashpute
Talent: Lachy McIntyre
Production: Imagos Films
CGI Animation: UStudios
Director: Ashish Biswas

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