Kogan taps Oasis nostalgia for Manchester bedding push

If you've recently said maybe... it's time for some new manchester, well, Kogan wants a word.

The company is leaning into the Manchester buzz, rolling out a limited-time 10% off bedding sale as Aussies gear up for a cosy season of fresh sheets and subtle Britpop nostalgia.

Dubbed The Manchester Sale, the push gives shoppers a nudge to turn bedrooms into a mini Oasis, without blowing the household budget.

It also slots nicely into Oasis' tour Down Under. Talk about synchronicity.

Sheets, swagger, savings

The promotion spans duvets, doona covers and crisp linen across Kogan’s in-house range. “It seemed only right to offer even more clickin’ awesome value on Manchester this week so our customers could make their bedroom an oasis,” Kogan CMO Karl Winther said, tapping into the idea that a well-dressed bed can spark a champagne supernova - or at least inspire a sing-along in the privacy of your own room.

Thinkerbell’s executive creative tinker Garret Fitzgerald added: “It’s a big moment for Manchester in Australia. Now’s the time to make the most of it and upgrade your bedding with Kogan’s awesome value.”

The offer is already live at kogan.com/oasis, but only for a short run.

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