Cricket Australia reports record live attendance and digital growth this season

Cricket Australia has reported more than 2.3 million people attended cricket this summer, setting a new record for attendance for the sport and smashing the attendance record set last season by more than 20%.

Crowd numbers: 2,349,882 people attended international cricket, the KFC Big Bash League (BBL), and the Rebel Women’s Big Bash League (WBBL), representing a 26% increase in attendance on the previous record, 1,863,846, set in the 2016-17 season.

The 2017-18 season was also viewed by more people globally than in any previous year. Australian cricket was broadcast into more than 130 countries around the globe this season.

Cricket Australia also reports it was the most digitally connected season on record as its digital platforms recorded another year of growth, making Cricket Network Australia’s number one digital sports destination across the summer. The unique audience across CA’s digital properties increased by 19% in December to 2.94 million, while video views have increased by 60% globally year to date. Streaming views and minutes watched increased by an incredible 100% year-on-year, while overall subscriptions increased 60% year on year.