Cubery expands into the US and opens its Los Angeles office
• The company's expansion into the US was delayed due to Covid
Cubery, an advertising and product research company, has announced its expansion into the United States, following delays due to Covid travel restrictions.
Leading the company's Australian presence in its Los Angeles office is Angela Diamant, who has been appointed head of growth after four years with Cubery.
Diamant said of the expansion: "It’s incredibly exciting to finally have our feet on the ground in the U.S. after having to postpone plans in 2020 due to lockdowns and travel restrictions.
"Since rolling out our offering in the U.S. a number of years ago we’ve experienced significant growth. This has necessitated a dedicated team to better support local client needs," she added.
Angela Diamant
Sam Walters, GM of consulting, said of Diamant was the best person to lead the company's Australian presence in the US.
"Having presided over exponential growth in her time with the Australian business, there was no better person to spearhead Cubery’s U.S. expansion and continue our mission of embedding the 3Cs as the world’s preeminent advertising and product measurement framework," he said.
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Cubery's boasts a client list with some of the world’s biggest brands, such as Unilever, Campari Group, HelloFresh, LinkedIn, and World Vision.
The advertising and product research specialist has a unique model which blends the expertise of a specialist in-house consulting team together with its own proprietary research platform — offering scale, speed, and cost-efficiencies.
The company's proprietary 3Cs framework: captivate, connect and compel, which is grounded in learnings from human psychology and the behavioural sciences.
The key to Cubery is distilling these findings into a simple and practical framework that can be seamlessly embedded across the entire business, according to the company.
The advertising and product research company noted that they exist to give marketers the tools and evidence they need to launch bold and transformative ideas which unlock profitable growth.
