CulturalPulse strengthens client leadership with appointment of Rohan Nayee

Independent multicultural marketing and media agency CulturalPulse has appointed Rohan Nayee as Client Services Director, expanding its leadership team to oversee client partnerships and delivery across government, sport, arts and commercial brands.

Nayee brings 20 years of experience across both agency and brand-side roles in London and Sydney, including senior positions at WPP, Omnicom Group, Marley Spoon and Pernod Ricard.

The appointment expands CulturalPulse’s client service capability and reflects its continued investment in building a client-centric model to support its next phase of growth.

Nayee said he was drawn to the agency’s mission to help brands connect with diverse audiences through authentic engagement. “CulturalPulse has built a reputation for helping brands engage diverse communities with real intelligence and trust,” he said. “At a time when cultural relevance is critical to both brand growth and social impact, it’s a mission I feel deeply connected to.”

The client service team now includes three dedicated specialists: Gabriella Angel, Communications and Campaign Manager; Jake Swarts, General Manager – Client Delivery; and Nayee. Together they deliver client excellence across CulturalPulse’s broader offering in strategy, research, analytics, creative, media and community engagement.

CulturalPulse’s current clients include Commonwealth Bank, Football Australia, Department of Home Affairs, NBL and Coles. The agency recently commenced a new project with NAATI, led by Nayee, and continues to work with Rawson Homes and the Cancer Institute NSW.

Tim Kirby, Chief Commercial Officer at CulturalPulse, said the appointment strengthened the agency’s ability to deliver high-quality multicultural strategies. “Rohan brings a rare mix of client-side and agency leadership experience with a track record of building trusted partnerships that deliver growth,” he said. “Our recent hires continue to build the expertise to deliver at scale and raise the standard of client excellence in multicultural marketing at a time when it’s increasingly proving to be a growth driver for Australian businesses.”

CulturalPulse is a full-service multicultural agency specialising in media, marketing and communications that authentically connect with and grow culturally diverse audiences. Its approach is powered by AskGenie Cultural Analytics, delivering data-driven insights and measurable campaign success.

Top image: Rohan Nayee, Tim Kirby, Gabriella Angel & Jake Swarts

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