Cummins&Partners backs Ben McCallum for top job

Cummins&Partners has named Ben McCallum as its new CEO, less than six months after he joined the independent creative agency as general manager of media.

McCallum arrived at the agency in July from UM, where he was managing director. Before that, he held senior leadership roles at Mediacom, overseeing major client portfolios and building a reputation for leading teams through periods of growth and change.

The move signals the agency’s intent to sharpen its growth strategy.

In announcing the appointment, Cummins&Partners said McCallum’s elevation “marks the beginning of the next phase of the agency’s ambitious growth strategy.”

Reflecting on the new role, McCallum said: “I’m excited to lead the team at such a pivotal time, as we partner with some of the world’s biggest brands and continue expanding our offering across Australia.”

The agency currently counts McCain, Stellantis (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Peugeot) and Snackbrands (Kettles, CC’s) among its blue-chip clients.

Agency founder Sean Cummins described McCallum’s appointment as an important step forward. “Ben’s leadership, client focus and deep industry experience will be instrumental in taking the agency to the next level,” he said.

For McCallum, the shift into the CEO chair caps more than a decade in senior media and creative leadership, with a track record in delivering award-winning work and driving commercial growth for global brands.

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