CX Lavender to lead Victoria Uni's experience innovation program
"Tertiary education student experience is among the most unchanged in any sector throughout the decades."
CX Lavender has been appointed to lead the student experience innovation program for Victoria University.
The Sydney-based agency's work will span ethnographic and quantitative research, journey mapping, commercial opportunity identification and modelling, field validation, business casing, and delivery feasibility.
"We’re thrilled to welcome our new client Victoria University and realise this true transformation opportunity in partnership," CX Lavender CEO Adam Washington said.
"Tertiary education student experience is among the most unchanged in any sector throughout the decades; VU’s vision and bravery when combined with our CX capabilities can shape the next gen of uni experience."
Victoria University has broken norms in the tertiary education sector with its flexible Block Model offering. The university replaced traditional multi-subject studies across semesters with single subject intensive four-week blocks and offering small classroom-format learning for better educator connection and support.
Russell Downing, director of brand and marketing at Victoria University, said: "CX Lavender’s roots as a creative agency, paired with their expertise in CX research, innovation, product and modelling, made them the right partner to explode accepted category norms and bring all new thinking to the tertiary sector.
"We were also highly impressed with the agency’s in-house technical capability and adaptable approach, and we’re confident we’ll achieve great things together."
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Victoria University CMO David Llewellyn added the appointment "represents a significant step forward in enhancing the educational experience for students."
"By focusing on innovation and creativity, our goal is to set a new benchmark for student engagement and satisfaction in the tertiary education sector," he said.
The student experience program will inform Victoria University's innovation initiatives, commencing 2025.
The win comes after CX Lavender appointed ex-Optus CX design lead Francesca Tschuchnigg as CX and innovation director this week.
