Daily Mail celebrates ranking #1 commercial news site in Australia
“We never talk down to our audience and we are always listening and catering to their needs.”
The Daily Mail Australia has reached a significant milestone, becoming the number #1 commercial news site in Australia for the first time since entering the market in 2014.
In Nielsen’s Digital Content Ratings for April 2020, Daily Mail Australia – with an average unique audience of 11.34m (-2.1% MoM) – jumped three positions to sit behind the first placed ABC News websites.
The #1 commercial ranking saw Daily Mail Australia almost 700,000 UAs ahead of its nearest rival, nine.com.au 10.67m (-7.7% MoM), followed by 7 News (10.64m, -10.2%), Guardian Australia (10.25m, -11.7%) and news.com.au (10.1m, -17.7%).
Daily Mail Australia editor, Barclay Crawford, said yesterday: “We never talk down to our audience and we are always listening and catering to their needs.”
Crawford said in just six years, Daily Mail Australia has carved a loyal and growing audience with a content formula of people-led news content and curation, along with a second-to-none distribution strategy.
Daily Mail Australia managing director Peter Holder (pictured) said: “This result is a testament to the hard work of our editorial team, which has not missed a beat or angle during this unprecedented run of news – starting with the Australian bushfires and continuing today as we navigate our way through these extraordinary and unsettled times.
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“Whether it’s on the app, via direct access to our homepage or through preferred social platforms, Daily Mail Australia keeps its audience informed and engaged around the clock.”
In year-on-year data, the audience for Daily Mail Australia has doubled. In April 2019 it had a monthly unique audience of 5.45m and was ranked #4 commercial news site in Australia.
