Dave Cameron: 'Powerful combination' of Hit and Triple M proven in radio ratings survey one
In Brisbane, B105 and Triple M went back to back for #1 and #2.
SCA chief content officer, Dave Cameron, believes the first radio ratings results of the year prove that the Hit and Triple M networks are a "powerful combination", and an "unbeatable partnership".
“Again, the powerful combination of the Hit and Triple M networks together has delivered an outstanding No.1 10+ share result nationally," Cameron said, "with SCA continuing to also convincingly win the key buying demographic of 25-54 for a record 21 surveys in a row."
The first radio ratings survey of 2024 has been released, with a number of major moves across the board.
For SCA, Melbourne’s The Fox came in third in a competitive market, and while breakfast team Fifi, Fev and Nick had to give up #1 FM spot, their start to 2024 is better than any survey result last year.
Cameron added that, "Triple M Melbourne, led by The Marty Sheargold Show, deliver[ed] its best result since 2016."
See Also: Melbourne Radio Ratings 2024 Survey 1: Ross, Russ and Christian again in charge, KIIS tumbles
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In Brisbane, B105 and Triple M went back to back for #1 and #2, making SCA the biggest platform in the market.
Meanwhile, in Perth, Mix 94.5 leapfrogged Nova to become to the outright number one station in the market.
“SCA dominates Brisbane with outright #1 and #2 radio stations, with B105 taking out the overall win, driven by the Stav, Abby and Matt Breakfast show," Cameron said. "Likewise, our Triple M Adelaide Breakfast show, Roo, Ditts and Loz, celebrate their eleventh #1 Breakfast show win, and we’re excited to see Mix 94.5 return to the outright number one station in Perth."
Cameron concluded: "These results reinforce that the Hit Network and the Triple M network together remain an unbeatable partnership that leads in overall national audience share and key commercial buying demographics."
