David Jones launches Amplify - a media ecosystem targeting premium shoppers

David Jones has announced their endeavour into the multibillion-dollar Australian retail media market with the launch of its stand alone retail media department David Jones Amplify.

David Jones Amplify is designed to be Australia’s number one media ecosystem targeting the premium shopper giving advertisers access to more than 475 in-store formats, 102 digital formats and 70 print and digital editorial formats.

David Jones's chief marketing officer James Holloman states that David Jones Amplify is a game changer for both endemic and non-endemic brands wanting to engage with Australia’s most affluent consumers.

“David Jones Amplify can showcase your brand like no other,” said Holloman. “With David Jones Amplify we can help brands increase customer spend and acquire new customers. This is a true partnership. We want to partner with brands to achieve their marketing objectives. David Jones Amplify is designed to put supplier needs first; a destination for partner growth”.

“David Jones Amplify will showcase the real power of our media assets across our marketing properties, both in our physical and digital stores. Additionally, leveraging first-party data to advertise to targeted premium audiences on the open web.

"David Jones Amplify will give our current brand partners and other highly curated advertisers access to customers that no other retailer or media outlet can,” said Holloman.

David Jones partnered with Sonder to audit and value all its 30,000 annual media placements across point-of-sale, solus emails, window displays, JONES magazine, pop-ups, website and digital screens.

“Having worked with most of the country’s leading retail media organisations, we can safely say David Jones’s new retail media offering Amplify, is one of the most exciting and significant media launches of the year. We have been very impressed with the foundations put in place to ensure Amplify’s success. The team understand supplier and advertiser needs and have set up their media channels to deliver on those needs," said Jonathan Hopkins, Founding Partner, Sonder.