DDB Melbourne wins ACCIONA Energía Australia creative account

DDB Melbourne has been appointed as the lead creative agency to ACCIONA Energía Australia.

Agencies were not involved in a traditional pitch, instead following an iterative and collaborative approach that reflects the company’s dedication to building partnerships that align with its sustainable and responsible approach to doing business.

"For us, sustainable business practice doesn’t just mean the development of renewable energy. We approached the selection of our creative agency with the same principles that guide our environmental, social, and governance commitments," Caroline Pinter, general manager brand and marketing at ACCIONA Energía, said.

"Instead of traditional pitches, we engaged in collaborative working sessions to ensure we found the perfect fit in both values and capabilities, and to not have hours of creative talent spent on an idea that never sees the light of day."

Hien Pham, brand and digital lead at ACCIONA Energía, added: "DDB Melbourne impressed us through a series of thoughtful conversations with the right people that showcased their deep understanding of our project and brand. Their team's approach, unified under a strong creative leader, stood out throughout the process."

"It is humbling to work with an organisation with the scale and impact of ACCIONA Energía. Collectively we are incredibly passionate about bringing the amazing work they already do to the masses," Khia Croy, general manager at DDB Melbourne, said.

Psembi Kinstan, group executive creative director at DDB Melbourne, said: "As we continue to work with more clients in the sustainability sector, we are excited to use our commercial creativity to champion this critical work and partner with ACCIONA Energía on fame-driving innovation projects.

"There are some very, very exciting projects to be announced soon," he added.

This appointment comes after the creative agency launched a new campaign positioning British Paints as the smart choice for house-proud Aussie DIYers.

The campaign uses dry, Aussie humour to prove that anyone can make a smart choice for their painting project when using British Paints.

See also: DDB Melbourne thinks ‘You’re better off with British Paints