Ex-Google Chris Rollings joins Deepend Group as head of product innovation
Matt Griffin: "We're set to continue creating products that not only anticipate demand but also tell a story through their design and content helping to drive down future marketing spend."
Deepend Group has appointed Chris Rollings to the newly created role of head of product innovation.
The group comprises boutique consultancy Deepend, History Will Be Kind communications agency and innovation agency How To Impact.
In the role, Rollings will drive the group's efforts to create and launch groundbreaking products, platforms, and movements that align with the evolving needs of the market. He will work closely with clients to help identify white space, create and test new concepts, and track performance.
Rollings joins Deepend Group after an eight-year stint at Google’s Partner Innovation team, where he led innovation programs, applying AI and Human-Centered Design Thinking to Google projects.
His collaboration with Google’s engineering teams and priority clients resulted in many successful product partnerships and launches still in use at Google today.
Rollings is also the founder of Dare Together, an organisation on a mission to empower teams to ethically harness AI, designing integrated, culturally safe AI service offerings that create new revenue streams or provide time back to teams to allow them to focus on the work that matters.
"Twenty five plus years in this ever-evolving space, proves one thing: we are committed to staying ahead of the curve. We not only listen to market needs, but we anticipate them," said Matt Griffin, CEO of Deepend Group.
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"With Chris joining as our head of product innovation, we’re set to continue creating products that not only anticipate demand but also tell a story through their design and content helping to drive down future marketing spend."
Rollings said: "Deepend Group can build compelling, relevant and demand generating experiences, with the creativity, storytelling, coms, content and PR needed to engage consumers at a much deeper level. I’m thrilled to be part of this journey, to be working with such a multifaceted team of experts and to lead the agency’s push into new, innovative territories."
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Top image: Chris Rollings
