Dentsu Creative welcomes Katie Firth as Melbourne managing director

Dentsu Creative has appointed Katie Firth to lead its Victorian business as Melbourne managing director.

Firth joins after 2 years at DDB Group Melbourne as managing partner & has spent the past 12 months helping lead the Omnicom Smith St. creative+media model servicing Coles.

Prior to DDB, Firth was the national managing director for whiteGREY and has held leadership roles in various Australian creative agencies including TBWA, CHE Proximity and Cummins&Partners.

Her client experience includes Jeep, Nissan, Alfa Romeo, Fiat, ANZ Bank, Medibank, WWF, Tourism WA, Tourism Victoria, Tourism Tasmania, Energy Australia, Origin Energy, AGL, Vic Gov, NSW Gov, Coles, Kmart & Pedigree.

Dentsu Creative ANZ chief client officer, Cate Stuart-Robertson said: “With our recent new business wins and expanding client remits, we needed a dedicated leader in Melbourne that could match the energy and excitement of our business. That is Katie Firth."

Firth said: “I have loved my time at DDB but I wanted to get back to leading an agency again. Dentsu Creative has been transforming over the past 18 months with strong momentum. That was a huge part of the appeal to shape the future of a new agency brand that has the weight of a global network behind it.”

Dentsu Creative ANZ CEO Kirsty Muddle added: “Katie is the kind of leader that will help shape a culture that both our people and our product we will thrive in.”

Katie Firth will sit on the Dentsu Creative ANZ Executive Leadership Team. She starts on 1 November.

Earlier this month, Capability Co appointed former Dentsu International chief product officer and chief data & technology officer, Patrick Darcy.

Darcy joins with a remit to raise investment capital and forge key strategic partnerships to accelerate the growth of the business in Australia and overseas.

See also: Capability Co. welcomes former Dentsu boss Patrick Darcy