Channel Factory promotes Georgina Gellert to director of marketing and people strategy

Channel Factory has promoted Georgina Gellert to the role of director of marketing and people strategy across AUNZ. 

Gellert has more than 13 years of marketing and ad tech experience. She was previously responsible for the platform's APAC marketing function, joining the business in 2022.

In her new role, she will oversee all the platform's marketing and PR activities, internal communications, client engagement strategies, and HR functions, alongside Channel Factory’s external consultants.

She will also serve as a key member of the senior leadership team in Australia and New Zealand.

"Being a part of Channel Factory's growth journey has been incredibly rewarding," Gellert said of her promotion.

"I believe in the potential of what we do to make a real difference beyond our industry. I’m excited to take on this expanded role where I can further contribute to both our market presence and our internal culture.'

James Rose, Channel Factory Australia managing director, added: "Georgina has already played a crucial role in the growth and strength of our business, ensuring we uphold our ethos of 'good business whilst doing good' both externally and internally.

"Her new role is a testament to her outstanding contributions and our commitment to maintaining this ethos as we continue to grow rapidly.

"Working with Georgina over the past few years has been a true pleasure. She is an invaluable asset to our team, with her strategic acumen, dedication, and compassion making her a joy to work with. Her unique leadership style and unwavering commitment to our values make her the perfect fit for this role."

Gellert's promotion comes as Channel Factory continues to scale its operations, recently announcing six new hires across the region.

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Top image: Georgina Gellert