Digitas Australia names Kate Warren-Smith as managing director
Kate Warren-Smith joins Digitas Australia as managing director, bringing two decades of brand activation and commerce experience to the agency’s leadership team.
Digitas Australia has appointed Kate Warren-Smith to the newly created role of managing director, joining the national executive leadership team.
Based in Melbourne, Warren-Smith will play a key role in driving connected experiences for clients and fostering the agency’s internal culture. She brings more than 20 years of experience in brand activation, shopper and commerce, known for building high-performing teams and delivering measurable client outcomes.
In her new role, Warren-Smith will lead the development of seamless solutions across customer experience (CX), commerce and CRM, supporting Digitas’ growth in integrated marketing services.
Davy Rennie, CEO of Digitas Australia, said Warren-Smith was the ideal fit for the agency’s “unicorn mandate.”
“Kate’s ability to deliver creative and commercial impact across a wide range of partners and categories was as evident as her track record for building and maintaining amazing cultures,” Rennie said. “Her vision for being a strategic partner, creating fully integrated brand experiences for our clients across Australia, aligns perfectly with our focus on people, process, and product growth.”
Warren-Smith said she was joining the agency at a pivotal time for marketers seeking more unified, connected experiences.
“It’s exciting to join Digitas Australia at a time when we are leading the move from fragmented marketing to unified, connected experiences,” she said. “What sets us apart is our ability to deliver creative, intelligence, marketing operations, commerce and media, all under one roof to drive impact for clients.”
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
She added: “I’m especially energised by our focus on solutions that blend imagination with commercial strategy, delivering brand moments that are not only seamless but also create meaningful impact throughout the customer journey.”
Digitas, part of Publicis Groupe, is a full-service digital agency specialising in strategy, creative, data, media and technology. The agency’s connected model combines marketing, technology and business strategy to deliver end-to-end consumer experiences.
