Dove x Gelato Messina pop-up lands at Bondi Beach

Dove and Gelato Messina are opening a limited-edition pop-up at Bondi Beach.

Guests can grab a free scoop of gelato, try Dove scrub experience stations, enjoy a live DJ and take home a 100g body scrub sample. The event is produced and managed by Dove’s independent creative agency, REBORN.

“Dove is obsessed with moisture-rich care. Unlike harsh scrubs that can strip natural oils, Dove body scrubs are formulated with 1/4 moisturising cream to replenish skin's natural nutrients and provide lasting nourishment.” said Unilever marketing manager Yin-Hong Yeo.

“Partnering with Gelato Messina allows us to bring that indulgence - and our irresistible scents - to life in a completely unexpected way.”

Four limited-edition gelato flavours are inspired by the ingredients and scents of Dove Exfoliating Body Polishes, including:

Oat-so-smooth: Inspired by Colloidal Oatmeal and Calendula Oil Body Scrub, featuring a creamy yoghurt gelato base with rolled oat crumble and boysenberry ripple.

Brown sugar mama: A nod to Brown Sugar and Coconut Butter, this flavour features toasted Jersey milk gelato, swirled with brown sugar caramel and crunchy honeycomb.

Coconuts for ube: Inspired by Crushed Lavender and Coconut Milk, this flavour combines leche flan gelato swirled with unique purple ube and coconut sorbet, smashed with coconut jelly and puffed rice.

Ruby refresh: Made from fresh strawberries, this sorbet is a nod to the fruity-fresh Pomegranate Seeds and Shea Butter Body Scrub.

The pop-up will be open 10am-3pm on February 14-15 and 21-22 at North Bondi Surf Life Saving Club.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.