Droga5 ANZ wins Transport for NSW safety marketing account
Droga5 ANZ has been appointed lead creative agency for Transport for NSW’s safety marketing, following a competitive pitch process.
Droga5 ANZ, part of Accenture Song, has been appointed the lead creative agency for Transport for New South Wales (TfNSW) safety marketing, following a competitive pitch process.
The agency will oversee TfNSW’s Road and Maritime Safety portfolio, developing behaviour change communication strategies designed to shift attitudes towards safety across the state’s roads and waterways.
Droga5’s remit includes campaigns on drink driving, speeding, enforcement, driver fatigue and maritime safety. Creative development is already underway for a motorcycle safety campaign.
Matt Michael, Droga5 ANZ CEO and Accenture Song ANZ Marketing Practice Lead, said: “We are delighted to partner with Transport for NSW, it is important work that can change behaviours and make a real difference in people's lives. We look forward to working closely with Transport for NSW to create effective and impactful work that improves the safety of NSW.”
TfNSW has long been a major commissioner of public safety advertising in Australia, with campaigns such as Towards Zero becoming widely recognised for their influence on public behaviour.
The appointment further cements Droga5 ANZ’s position within the government and public safety sector, adding to its existing remit across brand and social impact communications.
