Mini MBA with Mark Ritson helps marketers take their skills to the next level
• Courses include marketing and brand management
Mini MBA with acclaimed marketing professor Mark Ritson aims to help marketers take their skills to the next level.
Ritson is an acclaimed marketing professor with more than 25 years of experience teaching at the top business schools around the world, including the Melbourne Business School, London Business School, MIT Sloan School of Management, and the University of Minnesota.
In addition to teaching, he has also worked as a private marketing consultant for clients such as Loewe, De Beers Group, Sephora, Amgen and News Corp.
From 2002 to 2015, he was also the in-house professor for luxury group LVMH and worked with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
In Ritson’s courses, marketing professionals should expect to be challenged, engaged and wowed as he guides students to become the best marketer they can be.
On offer are two courses, Mini MBA in Marketing and Mini MBA in Brand Management, all taught online.
Mini MBA in Marketing provides students with the core tools and expertise to accelerate careers. The course is spread over ten on-demand modules and covers market orientation, market research, segmentation, integrated marketing communications and distribution.
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Students do an MBA standard end-of-term assessment at the end of the course, designed for marketers of all backgrounds, nationalities, and educational levels.
Mini MBA in Brand Management is more detailed and advanced than its counterpart. It has a specialised focus on brand management and builds on the core understanding of marketing.
The course provides students with a complete brand planning process and a simulator that tests their skills in a fully realised, competitive online setting.
Brand Management is taught in ten on-demand modules over 12 weeks and covers topics such as brand management, brand diagnosis, tactical execution, budgeting, and brand tracking.
Students receive a Mini MBA certificate and 36 CPD credits at the end of the course.
The marketing and brand management courses include Q and A sessions with Ritson himself and access to Marketing Week & Harvard Business Review case studies.
Mini MBA in Marketing will take its next intake of students on September 13, while the Brand Management course will start on September 20.
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Top image: Mark Ritson
