Martha Stewart taps Helena Christensen for ageless skincare play

Martha Stewart’s skincare brand Elm Biosciences has launched a new campaign starring Helena Christensen for its A3O Elemental Night Cream.

Through the partnership, Elm aims to spotlight women who embody confidence and vitality at every stage of life, celebrating a modern vision of aging that prioritises longevity, self-care and personal success.

“Helena is one of the great beauties of the modeling industry,” Stuart said. 

“I first met her in St. Barths when she was first posing for Patrick Demarchelier, and I was sailing by.

“She continues to be awe-inspiring and is aging gracefully in every way.”

A science-led approach to modern aging

The A3O Elemental Night Cream, which targets fine lines, firmness and hydration, was developed in collaboration with Elm’s advisory board of over 350 dermatologists and scientists.

“We created Elm to answer a personal need for high-performance skincare unlike any other, and with each new launch, we are committed to elevating the standard of excellence to ensure we are offering the best ingredients and formulations,” said Stewart.

“Our new Night Cream is no exception - I’ve been using it consistently and have been loving the results. My skin is noticeably more firm and without any dryness issues that caused me not to use retinoids in the past.”

Co-founder, dermatologist, laser surgeon, and biotech entrepreneur Dhaval Bhanusali added that the cream uses a gentle retinoid system designed for nightly use.

“Traditional retinoids can be difficult for many patients to tolerate. Our mission with Elm was always to bring innovative solutions to modern problems,” he said.

“The formula delivers visible renewal while supporting the skin barrier, helping restore moisture, smooth texture, and enhance radiance - without compromising comfort.”

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