Emotive appoints executive strategy partner

Sebastian Revell has joined Emotive to lead the independent agency’s strategic offering.

Revell will be part of the senior leadership team to help drive Emotive's vision of creating ideas that change the way people feel. He is also charged with evolving the agency's data, research and effectiveness capabilities to meet this ambition.

He joins from TBWA, where he was head of strategy. He was most recently leading the agency’s strategic direction on Tourism New Zealand, mycar Tyre & Auto, AWS and Apple. As well as overseeing the output of the strategy department’s cross-disciplinary team, including brand, creative, earned, social and connections strategy.

Revell boasts a 15-year career that has spanned both media and creative agency roles in Australia and the UK, as well as a stint client-side. He is also a respected industry mentor, facilitating AdSchool’s Strategic Planning courses for the last 3 years.

Simon Joyce, Emotive founder and CEO, welcomed Revell's appointment and said: "We’re coming off our best creative year yet in 2024, and are excited to keep that momentum rolling.

"Bringing in a gun strategic leader in Seb whose expertise spans brand, creative, connections, earned and social/digital, evolves our strategy offering to meet an ever-changing comms landscape. Just as importantly, I can’t wait to see the impact Seb will have on our creative culture as we continue building Emotive into the best place to work, to do the best work of your life."

Revell said of his new role: "Exploring and maximising an idea so that none of it is left on the table, is where we’re consistently seeing the biggest creative impact being made. This is fuelled by both collaborative relationships and a deep understanding of culture and channels.

"I’ve always admired Emotive’s independent spirit and creativity from afar, so learning that they share the same perspective, made this an opportunity to jump at. I’m looking forward to collaborating with the talent at Coogee HQ to supercharge the power of distinctive and connected ideas."

Joyce also added: "Seb’s appointment marks an exciting influx of talent for Emotive with a soon to be announced Head of Earned Creative and Head of Partnership bolstering Emotive’s fame offering."

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Top image: Sebastian Revell

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