Emotive hires Alice Tschuchnigg as business & culture director

Emotive has appointed Alice Tschuchnigg, former executive head thinker at Thinkerbell, as business & culture director.

Alice will take the reins on a portfolio of high-profile accounts including Wotif, Mount Franklin and HelloFresh. Beyond her responsibilities in account management, Alice will play a pivotal leadership role in overseeing the People & Culture program, helping to deliver on the agency's vision, ‘the best place to work to do the best work of your life’.

Prior to her role at Thinkerbell, Alice was at BMF, leading the ALDI account, where she and her team secured multiple EFFIEs and D&AD awards. Before returning to Australia, Alice spent three years at Droga5 New York, where she worked on global accounts.

Tschuchnigg said: “I’m thrilled to be joining Emotive at such an exciting time in its journey. The energy, ambition, and creativity here are contagious, and I’m eager to dive into the brilliant work being done for some of Australia’s most iconic brands. I look forward to contributing to both client success and the agency’s fun and ambitious culture.”

Simon Joyce, CEO of Emotive, added: “2024 is shaping up to be our best year yet  the work, the people, the momentum! We’ve been investing heavily in building out our team across the business and have never been more focused on delivering on our purpose: creating ideas that change how people feel.”

He continued: “But at the heart of this growth is our culture — one built on the best talent and an additive mindset. Alice is an award-winning marketing specialist with over 15 years of global experience in advertising, media, and PR. I know she will bring a fresh energy and passion to the team, and I can’t wait to see the impact she will have on the work and the culture.”

Tschuchnigg will be based out of Emotive’s Coogee HQ and officially starts on the 18th of November 2024.

See also: Emotive and Unilever launch Weis ‘The Saviour of Summer’ campaign