Employment Hero appoints Special Group on global brand brief

Employment Hero has appointed independent creative agency Special London on a global brand brief. This follows a competitive pitch between agencies from both Sydney and London.

The business will partner with Special to create a global brand platform that drives penetration in key markets including the UK, US, Australia, New Zealand, Singapore and Malaysia. 

Special Group UK will collaborate with the Employment Hero global team on brand strategy and creative execution. The partnership is designed to strategically position Employment Hero for sustained success and impactful global expansion.

Employment Hero operates across five markets, and is used by 300,000 SMEs and over 2 million of their employees globally. It was founded in 2014 by Ben Thompson, CEO, and Dave Tong, CTO, with a vision to provide businesses with a scalable, cloud-based platform that would make it easier to manage payroll, HR and benefits.

Matt Poulier, global head of brand at Employment Hero, called the partnership "a pivotal moment in our journey towards global leadership in the employment industry.

"Our success in Australia has set a strong foundation, and now, as we expand globally, Special Group UK's remarkable strategic acumen and creative vision stand out as the catalysts for our next phase of brand evolution.

"Their exceptional approach in the global pitch process showcased a deep understanding of first-principle thinking and a commitment to challenging the status quo. This aligns perfectly with our mission to break down barriers and deliver unparalleled value to both our B2B and B2C audiences worldwide."

Jennifer Black, partner and CEO of Special London, said: “From the beginning of our relationship with Employment Hero we were struck by the ambition, energy and pioneering spirit of this organisation and everyone who has built it.

"It is a brand that is truly disrupting the world of work for the better so we are absolutely thrilled to be their partner to deliver bold strategic thinking and ambitious creative that matches their aspirations for the business and brand.

"The team is absolutely lovely to boot and we’re already running at pace to bring our collective thinking to life. This brand is going to change the world, we are delighted to play a part in that journey.”