Endemol Shine Australia, the production powerhouse behind Married at First Sight and Big Brother, is stepping off the traditional broadcast grid and into creator territory with the launch of its new YouTube channel, RESAY with Tilly & Marley.
Hosted by Big Brother 2021 winner Marley Biyendolo and fan favourite Tilly Whitfeld, the channel leans into viral culture, Gen Z humour, and offbeat formats designed for digital natives.
The pair's playful dynamic has already won over a fast-growing audience, and now RESAY is levelling up with a slate of original, attention-grabbing content.
Content that clicks (and bites)
RESAY’s programming flips the script on standard formats and is promising to be cheeky, irreverent, and made for the swipe-happy crowd.
In Squirm Sessions, guests will get to control the chaos: if the questions get too personal, they can hit a button to trigger surprise punishments.
In Spicy Dates, potential lovers test their chemistry over increasingly fiery meals, while Glow Ups sees everyday Aussies undergo bold, two-hour transformations with the help of style experts.
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"This is the way of the world now, everyone's on YouTube," said Marley. "It's quick, easy, engaging content that's exciting to consume. It’s the future, and with RESAY on YouTube, I've got high hopes people will love what we're doing."
A digital-first move for ESA
The launch of RESAY marks a bold step for Endemol Shine Australia into direct-to-consumer content, with a focus on building new IP outside the constraints of network formats.
Endemol Shine Australia's director of content, Amelia Fisk, said the move reflects broader shifts in how audiences are consuming entertainment.
"We've seen the impact YouTube has had on the industry, and we believe there's a huge future in creating fun and bold content for the platform,” said Fisk.
"We brought Marley and Tilly together on Big Brother, and we always knew we could do more. Now we've set them loose in the RESAY world, and we think audiences will love it."
Pictured: Marley Biyendolo and Tilly Whitfeld
