Acast partners with Spotify to take podcasts to streaming audience

Acast has announced a partnership with Spotify to create a new distribution channel for the 2,500+ podcasts hosted with Acast from around the world.

Popular podcasts hosted on Acast include My Dad Wrote a Porno and Watch What Crappens, as well as local content like The Osher Günsberg Podcast. Acast podcasters will now be able to distribute their shows to Spotify’s 180 million listeners within Acast’s Create podcast management system. Podcasters will automatically submit their show while maintaining the ability to monetise on all tiers of the Spotify ecosystem through Acast’s proprietary dynamic ad insertion technology.

Podcasters will now also get to see data and listening behaviour from the platform within Acast’s Create dashboard alongside similar data from the Acast app and other leading podcatchers.

Acast’s global head of content Susie Warhurst said: “At Acast, we welcome all new ways of listening to podcasts. We want our shows to be heard as widely and by as many people as possible. This partnership with Spotify will help to do that and push podcasting even more mainstream. We are so excited to be working with a fellow Swedish technology company like Spotify to offer this new distribution channel to our podcasters and welcome a new wave of listeners to our shows.”