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Bluey's back! And The Heelers are heading overseas

They're taking another spin through the Macy’s Thanksgiving Day Parade.

By Natasha LeePublished Nov 3, 2025
1 min read
0411

Bluey is returning to New York for another spin through the Macy’s Thanksgiving Day Parade, marking a high-flying moment for the global juggernaut as fans endure one of the longest Heeler hiatuses yet.

The cartoon's official Instagram page has confirmed the Bluey balloon will re-inflate for the parade, bouncing down Manhattan while playing a supersized game of Keepy Uppy.

The balloon, painted with 50 gallons of blue paint, will float above 3.5 million spectators and reach an estimated 50 million US viewers.

A little parade, a little patience

The parade cameo comes as the fandom marks more than a year without a full-length episode, with The Sign airing in mid-2024.

Since then, mini-episodes have kept spirits high... but let’s be honest, *some parents have refreshed their streaming apps like they’re stalking a Bunnings Hammerbarn sausage sizzle.

*It's me. I'm the parent.

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Meanwhile, we're being promised the wait will be worth it. The next serving will be massive: a feature-length Bluey movie hits cinemas in 2027, written and directed by series creator Joe Brumm.

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Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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