Essence extends its media partnership with Myer

Myer has extended its partnership with Essence, part of WPP’s GroupM, and reappointed the agency to handle its media business, cementing and extending its 12-year partnership.

The Melbourne-based account includes media strategy, and the Australian department store chain's full online and offline planning and investment duties.

Myer is a key Essence client in Australia, and over the past 12 years, the client and agency teams have worked together to consistently drive positive business outcomes for an iconic Australian retail brand.

Over the past three years, Myer has been delivering against its Customer First Plan, ensuring it remains Australia’s favourite and most trusted department store through leading service, improving its range and offer, and by enhancing and scaling its online business.

Essence has assisted Myer to deliver bespoke solutions and innovations to help deliver on these aims.

Jeremy McNamara

Jeremy McNamara, Essence Melbourne managing director, said: "The word ‘partnership’ gets thrown around so much these days, but we feel privileged to have grown a true partnership with the team at Myer over the past 12 years - one built on trust, excellence and accountability.

"We’re thrilled to be continuing our partnership with Australia’s most trusted department store and helping with the delivery of its Customer First Plan," he added.

Aaron Achurch, Myer’s head of media, said: "Essence has been a critical partner to us in developing and rolling out our media buying strategy to ensure that we are communicating in the best way, across all channels, on our range and offer to our customers - and we look forward to continuing to work with them on the delivery of our future plans in this important area."

Essence, part of WPP's GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, L’Oréal, Mars, NBCUniversal and the Financial Times.

The agency currently manages more than US$5 billion in annualised media spend, and deploys campaigns in 121 markets via 24 offices in APAC, EMEA and the Americas.

In January 2023, Essence is merging with MediaCom to form EssenceMediacom, infusing Essence’s digital strategy, data-driven creative, analytics and technology capabilities with MediaCom’s world-class, scaled multichannel audience planning and strategic media expertise. The new agency will operate across 125 offices and include 10,000 people.